Your First Week of Pinterest

Day 1Set up your profile

• Switch to a free business account (Settings → Account management).
• Name it your business + what you do — for example “Maple & Mint | Handmade candles”.
• Write a one-line bio: who it’s for, and what they’ll find.
• Have a website? Claim it, so your pins carry your name.

Day 2Find the words people search

• Type your topic into Pinterest search and write down the suggestions it offers.
• Repeat for three or four topics until you have about ten phrases your customer would actually type.
• These words go in your board names, pin titles and descriptions.

Day 3Make 3–5 boards

• Name each board with one of your searched phrases — “Easy weeknight dinners”, not “Yum!”.
• Add a one-sentence description that uses the same words.
• A few focused boards beat many empty ones.

Day 4Plan three pins from one idea

• Pick one thing you know well. Turn it into a tip, a short list (“3 ways to…”) and a question your customer asks. More on starting from nothing.
• Make one a save pin — useful on its own — and one a click pin that shows part and says what’s behind the click.

Day 5Make your first pin

• Tall, 2:3 — 1000 × 1500 pixels.
• One clear picture, a short title you can read on a phone, your colours. Staying on-brand without a designer.
• Use your searched words in the title and description.
• Linking it? The page should match the pin — same picture, same promise.

Day 6Publish one pin

• Post it to the board it fits best. One — not ten.
• New accounts that post in bursts can look like spam. A steady few a week builds trust. Why the burst backfires.
• Keep the other two for the coming week.

Day 7Look, then set your rhythm

• Give it a few days, then open Analytics: impressions, saves, clicks.
• Saves show what people find useful; clicks show what earns a visit.
• Choose next week’s pins now, while the idea is fresh.

Week 2 onSmall and steady

• One to a few pins a week, every week. Missed one? Just carry on — don’t catch up in a burst. A five-minute weekly routine.
• Make more of what gets saved.
• Same idea, fresh angle: new picture, new title, same link.
• Judge it over months, not days.